BBC Academy and Arts Council England are joining forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television.
Watch video from the launch event featuring Mark Thompson Director-General, BBC Alan Yentob, Creative Director, BBC and Tom Uglow Creative Lead, Google Europe.
The programme will run from March 2011 - August 2012 and the seminars will cover a variety of issues including:
- creating system-ready content for IPTV, mobile platforms and applications
- commissioning AV content
- rights
- digital approaches to raising revenue
- archive material
The seminars will be filmed and made available as an online resource and will be followed by 12 masterclasses from autumn 2011.
